USHER FETED AT NICHE MEDIAâ€™S VEGAS MAGAZINEâ€™S MENâ€™S ISSUE PARTY AT THE PLAYBOY CLUB IN THE PALMS CASINO RESORT
LAS VEGAS, NV (August 8, 2009)â€”Grammy-winning superstar Usher celebrated his cover on Niche Mediaâ€™s July/August Menâ€™s issue of VEGAS Magazine with Founder and CEO Jason Binn, Group Publisher Alison Miller and Editor in Chief Kate Bennett at THE PLAYBOY CLUB in The Palms Casino Resort on August 7th. The July/ August issue is VEGAS Magazineâ€™s debut Menâ€™s Issue with Usher being the premiere male to ever grace the cover of the Niche Media publication.
Usher arrived at the VEGAS Magazine celebration looking as dapper and stylish as his cover spread, head to toe in John Varvatos, which he picked up at the designer store in The Forum Shops at Caesars. The night served as a homecoming for the cover star who spent months recording his highly anticipated sixth album, Monster, at the studio in THE PALMS CASINO RESORT. The Grammy winner, who looked happy to be back in Sin City, told the publication, â€œ[Recording in Vegas] allowed me to open my mind and just be creative and think outside the boxâ€ and told the event â€˜s crowd that Las Vegas has officially become his â€œnew home away from home.â€
To celebrate the Menâ€™s issue, VEGAS Magazine created a true â€œguyâ€™s night outâ€ atmosphere transforming THE FANTASY TOWER into a near bachelor pad with cocktails and hors d'oeuvres fit for kings. Toasting the celebration with VEGAS Magazine guests were some of Las Vegasâ€™ hottest bachelors including Jason Demuth, Josh Strickland, Ricardo Laguna, and Sonny Barton, who were all featured as â€œVegas Acesâ€ in the July/August magazine spread. Along with Usher, the â€œVegas Acesâ€ were dressed in John Varvatos and all were thrilled to receive King Baby jewelry including cufflinks, bracelets and necklaces, and official Playboy Smoking Jackets. In addition to their stylish look, these VEGAS Magazine men received gift cards to Joeâ€™s Seafood & Stone Crab Restaurant, Rain Cosmetics, Amp Salon at The Palms Casino Resort, and John Varvatos Artisan eau du toilette spray and aftershave gel.
After mixing and mingling with guests, which also included The Real Housewives of New Yorkâ€™s Jill and Bobby Zarin, Playboy Playmate Laura Croft, Singer/Songwriter Matt Goss, magician Nathan Burton, and Pussycat Dolls Creator Robin Antin, Usher gave a shout out to the packed house proudly announcing what a â€œbig dealâ€ it is for him to be on the cover of VEGAS Magazine and made sure that everyone knew to â€œread this magazine!â€
Before the evening ended Usher gladly accepted a key to the Playboy Club presented by Playboy Bunnies, which will give him lifelong VIP access to the Sin City hotspot. The guest of honor made sure to remind the lively crowd about the infamous Sin City saying â€œWhat happens in Vegas, stays in Vegas,â€ before departing after the event came to an end.